DAILY CLUB
Daily Club is a leading tea brand in Japan, and is trusted and respected all over the country. Daily Club wanted help with getting younger drinkers to adopt tea. Their animation brief was to give tea a makeover and make it appear fun and contemporary. We began this project by researching the into the health benefits of drinking tea and why it is good for you. What we found was that tea could boost exercise endurance as well as help reduce the risk of heart attacks... Immediately ideas started to come to mind and so the rough sketches began. After our initial thoughts we started refining out ideas, adding colour and creating clean vectors to storyboard which key elements we would like to show. Our aim was to create a fun video that made people smile and feel good. We kept the characters simple, using bold colours and a positive upbeat feel, though the choice of music to keep this video entertaining, contemporary and engaging to people in their 20’s and 30’s.
Shake off the boring image of tea drinking by using your creative skills!
Daily Club is the leading tea brand in Japan. It’s high quality tea in a very affordable price and it’s trusted and respected all over the country. Daily Club wants your help with getting younger drinkers to adopt tea. Right now they see it as uncool and you have the power to turn their opinion around. Give tea a makeover and make it appear fun and contemporary.
  
We began this project by researching the into the health benefits of drinking tea and why it is good for you. What we found was that tea could boost exercise endurance as well as help reduce the risk of heart attacks... Immediately ideas started to come to mind and so the rough sketches began.
After our initial thoughts we started refining out ideas, adding colour and creating clean vectors to storyboard which key elements we would like to show. Our aim was to create a fun video that made people smile and feel good.
We kept the characters simple, using bold colours and a positive upbeat feel, though the choice of music to keep this video entertaining, contemporary and engaging to people in their 20’s and 30’s.
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